Radar is an online store for Radar products, including Car trackers, Motorcycle trackers, Truck trackers, and AVL Services.
The brief was to redesign the company’s website such that it incorporates rebranding and enhances the overall experience of the site.
45 days from June 2021 to August 2021
- Users were unable to find sufficient information about the products. - Users must have trust in the organization in order to purchase products online. - Because trackers are classified as smart services, users require detailed information about the product's usage and installation process.
- Optimize web store to align with digital marketing strategies
- Add and organize information so users can easily find what they're looking for
- Improve customer retention
UX Researcher, UX Designer, Visual Designer, Art director
Research, Design, and art direction for photography and illustrations
To research this project, we used qualitative methods like the interview and analysis of Google Analytics.
We choose interviewees based on 3 factors with the help of google analytic:
We interviewed 8 people with Google zoom, recorded the session, and took notes. Then we typed the interview word by word and made an empathy map based on each interview.
The users need to find clear, precise and direct information about the product in the website easily
Users need to know the differences between Radar trackers and similar products in the market.
Users need to feel trusted and easeat in the online shopping process
Users need to have a safe and easy payment process in online shopping, annual charges, and charging sim cards.
There was considerable traffic on the blog page, and the marketing team was looking for a way to guide the users into product pages. As UX designers, we wanted to help them achieve their goals without user frustration.
We noticed that most of the users on the radargps website are with android phones, so we chose to design based on the phone screen.
Mr. Ali Amiri is a private company employee who needs to buy a car tracker online when at home because he can save time and skip the traffic.
Sales of tracker products on the website were less than in other sale channels, and in general, sales of this product from any brand in Iran were too low on the Internet. The competitors are selling their products mainly in the physical marketplace, and we wanted to know why and how we could help users so they could shop this product online.
Are the competitors investing in their website?
How do foreign competitors present their products on their websites?
What are competitors’ weaknesses and strengths?
We reviewed these aspects of each competitors website:
We found that most domestic competitors did not invest in their website and did not sell online, and the website usually referred users for phone advice. By placing accurate, precise, and complete information, we could fill this gap in the market, also, most of the competitors did not have a specific brand and visual design. There was also a cold and industrial atmosphere on their websites that we decided to use the proper branding. Use real photos while showing users using the tracker in real daily life, to fill this space.
We made a list of all problems that needed ideation and conducted several brainstorming sessions with participants from different teams like marketing and SEO.
Another method we used for ideation was crazy eights for website layout and structure.
We had a few things in mind in designing the wireframe: responsiveness and the content hierarchy. After completing the wireframe, we presented it to the developers and the marketing team in several sessions and iterated in our design.
To test usability, we considered two essential points: participants can easily find the information they need and the purchase process.
In online shopping, trust is a significant factor. Users need to trust the website to buy the product. We consider information and sections to gain user trust. Providing comprehensive and complete information about the product is essential. How the website will be built regarding code writing or using WordPress is crucial as this will indirectly affect the design process. Announcing the website's new interface should be at least one month after release so we can resolve all possible problems. After the initial release, the team was in an alert mode that if any bog or problem occurred, they could fix it immediately.
Set Hotjar and constantly check the customer behavior and performance on the website.
Set KPI in some pages with google analytic and measure the site's performance by user time on task, user error rate, and drop-off rate. Also, we will send a questionnaire after a month from site new updates to measure the rate of user satisfaction.
We will have usability testing, especially on parts with the highest error and drop-off rate. Interview with current and potential customers to improve the products.
Measuring system usability scale by making the SUS questionnaire and sending it to customers and website users.
