Hoda Rahimian UX

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Sinansoft Website

SinanSoft is a Software Development and IT Solutions provider company headquartered in Los Angeles, California, providing custom software development services to clients across the U.S. and the globe.

Product Strategy:

Sinansoft has decided to update its website after 7 years. The existing website was outdated and made with wordpress, so it was necessary to rewrite it from scratch with Next.js to be more lightweight and support new features such as CRM dashboard and Job Application process. In addition, the website's information architecture was complex, and it was crucial to make it easier for users to navigate and find different parts of the site. With this update, Sinansoft aims to provide a more user-friendly and streamlined experience for its website visitors, while represent minimal design and new identity that is aligned with its vision, mission and strategy.

The Problems:

- Outdated visual design. - Complex information architecture. - The difficulty for users to navigate and find specific sections of the website. - Inconsistent user interface across different pages of the website. - Lack of clear and concise content, leading to confusion and frustration for users.

The Goal:

-Update the website's design to create a modern and visually appealing interface. - Simplify the information architecture of the website to make it easier for users to navigate and find what they are looking for. - Implement new features such as CRM dashboard and Job Application process. - Ensure consistency in the user interface across different pages of the website to create a seamless and intuitive experience. -Conduct usability testing

My role:

Product Designer

Responsibilities:

Interview, competitors research, Design and test

Product Design Road Map

Stakeholders Interview

For the SinanSoft Website Redesign Project, the kickoff involved conducting interviews with the stakeholders to gain insights and requirements. The objective of the project was to update the existing website, which had not been refreshed in seven years, to improve its user experience. I had to work close with developers, content creators, SEO manager, marketing team to ensure that the website met their expectations and provided a positive user experience. Through my ongoing collaboration with the stakeholders, I was able to successfully deliver a website that aligned with Sinansoft's brand identity and values, while providing a minimal and intuitive user experience.

Affinity Diagram

After stakeholders interview I made a affinity diagram based on their answers and feedback to gain a comprehensive vision of stakeholders opinion and information.

User research

After inteviewing with marketing team and other stakeholders I found out there is three type of visitors for Sinansoft website: 1. Business owners & managers 2.Job seekers 3. Sinansoft employees

Persona

John is a CTO at BCOM who needs to Setting up new tech department with best team, lowest cost in shortest time because he wants to expand the company & delivery the best service to the BCOM customers

Parick is a Junior developer who needs to find to works in a motivated & up to date work environment because he can gain experience, make money & follow his long term career goal .

Competitive Audit

We reviewed four companies in the field of software development to discover their strengths and weaknesses and understand their business representation, size & path.
At this level I made competitors audit sheet & report to present it to stakeholders.

Research Presentation

Information Architecture

The Information architecture of Sinansoft website was one of the most challenging part of the design process as the former IA of the website should completely change to aligned with users and visitors demand. But the deep understanding of the business and users I gain in previous steps helped we finish this stage successfully. before finalizing the IA I had several meeting with stakeholders to make sure new IA is aligned with business needs, mission and vision.

Wireframe

Prototype

Usability Study

A moderated usability testing was conducted for the new design with five users to evaluate the user experience and identify any usability issues. The usability testing sessions were conducted in a controlled environment where users were observed and asked to perform specific tasks on the website while providing feedback on their experience. The results of the usability testing sessions showed that the website's new design was successful in meeting the project's goals of improving usability and creating a modern, user-centric design. However, some usability issues were identified during the testing sessions including:

  • Unclear call-to-action: Some users were unclear about what actions they were supposed to take on certain pages, leading to confusion and frustration.
  • Some users could not understand some sections due to the lack of description
  • expect more details in some pages
  • Poor readability in some pages

Home Page

The design of home page is a modern and clean layout that prioritizes user experience. The page features a well-organized navigation menu that allows users to easily find the information they need, while clear calls-to-action guide them towards important sections of the site.

Works Page

This page represents the projects accomplished successfully by Sinansoft Inc.

Style Guide

Components

What I learned:

Designing the SinanSoft website was an enlightening experience that helped me gain a deeper understanding of software development companies and their services. While this is a B2B business, it was important to remember that the website is still a tool for interacting with people. I learned that it is crucial to keep the user at the forefront of the design process, especially when designing for different user groups. In this project, I had to create a design that catered to the needs and preferences of three different user groups, each with their own unique tastes and requirements. Through conducting user research and testing, I was able to gain valuable insights into the needs of these user groups, and used this information to create a design that effectively served their respective needs. Additionally, I learned the importance of collaboration with the marketing team to ensure that the design was meet the business needs. Overall, this project taught me the importance of user-centered design, collaboration with marketing team, and designing for different user groups with varying needs and preferences.

Next Steps

Hotjar

After publishing the website we want to install the Hotjar so we can monitor visitors behavior so we can improve the different section of the website.

Interview

Interviewing users about the website and how they interact with new website.

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